Maybe the searching chapter, as its main point or as its supporting point, posits a form of critique that is neither institutional nor failed-institutional. Maybe it forces us, in reckoning with its placement w/r/t search engines and the processes put in place by searching, to establish its relation with capitalism, the art world, galleries, critique...differently. Some other place, some other relation.
In my earliest incarnation of the paper, I guess this other mode was what I called the "failed calligram," referring with that to its particular, strange mode of publicity.
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